What is SEO ?
SEO stands for Search Engine Optimization. This simple means Optimizing the website for the Search Engine – in other words using certain techniques,strategies and placements to give the Search Engine what IT Likes.
A properly executed SEO strategy will ensure that your website ranks high on Google and other Search Engines.
So – What is SEO – it’s planning the website using high quality content DIRECTLY RELATED to your specific market or niche audience.
What is SEO? Why is this Important?
Having a high ranking site on the search engines means your website will get “organic” traffic and lots of it.
This simply means that people looking for your specific product or service will find your website. There are two ways to get traffic – organic and paid. They are exactly that – you’re either paying for traffic via adverts or you’re getting it free.
This is why SEO is so critical especially now after the latest round of Google Search Algorithm updates.
Google has decided to eliminate poor quality websites off their high rankings through the use of high tech algorithms to analyse the website content and thereby determine its “value” for the website user.
In the past , unscrupulous SEO companies could use a variety of “black hat seo” tactics to get websites to rank very high in the Search Engines and thereby achieve high traffic levels.
Now, Google has decided that websites that provide rich content and quality for their users will be rewarded by achieving good rankings on the Search Engines.
What is SEO? Results Matter.
It’s all about traffic and not just traffic – QUALITY Traffic.
A website lives and dies by the traffic it gets. Getting traffic does not automatically mean that you will get business or that your site is a success – because if the visitors on your site are not really interested in what you have to offer – they will leave, and quickly.
However, if visitors to your site find EXACTLY what they are looking for and more, they will stay on your site longer, they will look at a variety of options you have to offer and will probably buy something or engage you in some other way – email or telephone to enquire more about your service or product.
That’s a buying signal…and that’s GREAT for business!
What is SEO ? It’s giving people great content on your website and getting them to engage with you in your business…
What is SEO? It’s the oxygen in the blood of websites.
What is SEO – it’s getting your clients to your website and giving them a great time while they are there!